Business Details
19 Years
experience
Award-Winning Interior Design Solutions in Michigan
Urban Diversions, established in 2007, is a premier interior design studio and retail showroom located in Williamsburg, Michigan. Our team specializes in transforming residential spaces through innovative kitchen and interior design, custom cabinetry, and curated fine furnishings. With over 39 years of combined experience in the furniture and design industry, our founders Dale and Teresa Campbell bring a wealth of expertise in creating functional, aesthetically pleasing environments tailored to individual client needs. We pride ourselves on offering comprehensive project management services, ensuring seamless execution from concept to completion.Our commitment to excellence has earned us prestigious accolades, including the Pinnacle Award and six consecutive 'Best of Houzz' recognitions. The retail showroom showcases an eclectic collection of lighting, accessories, and unique one-of-a-kind pieces, reflecting our philosophy of 'doing the expected in an unexpected manner.' Our client-centric approach emphasizes active listening, attention to detail, and delivering spaces that harmonize personal style with practical living requirements.
Services
Interior Design
Kitchen Design
Custom Cabinetry
Fine Furnishings
Accessories
Details
- Year established: 2007
Highlights and features
- Award-winning designers with 39 years of combined industry experience
- Comprehensive project management from concept to completion
- Curated selection of unique, high-quality furnishings and accessories
- Specialized expertise in Northern Michigan residential design needs
- Proven track record of 100% client satisfaction in renovation projects
Associations and certifications
- Pinnacle Award
- American Society of Furniture Designers
- American Design Excellence Award
- Best of Houzz
What people say
Visionary design
Impeccable eye
Exceptional customer service
Project management excellence
Creative problem-solving
Services
Interior Design
Our comprehensive interior design service transforms residential spaces through personalized concepts that blend aesthetics and functionality. With expertise in eclectic, traditional, and contemporary styles, we create cohesive environments tailored to individual lifestyles. Our process begins with in-depth consultations to understand client preferences, followed by customized design plans incorporating color schemes, material selections, and spatial optimization. The service includes project management, ensuring seamless execution of renovations, furniture installations, and decorative elements.
Kitchen Design
Specialized kitchen design solutions focus on creating functional, beautiful culinary environments. We optimize workflow patterns, storage solutions, and appliance integration while maintaining aesthetic appeal. Our designers incorporate premium materials like custom cabinetry, quartz countertops, and professional-grade appliances from brands like Wolf and Sub-Zero. The service includes 3D visualizations, material samples, and coordination with contractors to ensure precise implementation of the design vision.
Custom Cabinetry
Custom cabinetry services deliver tailored storage solutions for kitchens, bathrooms, and living spaces. We design and install cabinetry that maximizes functionality while complementing interior aesthetics. Options include soft-close hinges, pull-out organizers, and custom-sized shelving in various wood species and finishes. Our process involves precise measurements, material selection consultations, and quality craftsmanship to create storage systems that enhance both utility and design cohesion.
Fine Furnishings
Curated selection of high-end furniture pieces for living rooms, bedrooms, and offices. Our showroom features exclusive collections from renowned manufacturers, including limited-edition designs like the Milo Baughman Cruisin Chair. Services include space planning consultations, fabric selection, and delivery coordination. We offer both individual statement pieces and complete room transformations with furniture that combines comfort, durability, and artistic value.
Accessories
Comprehensive accessory selection to personalize and enhance interior spaces. Our collection includes lighting fixtures, area rugs, window treatments, wall art, and decorative accents that add texture and character. Designers help clients mix patterns, colors, and materials to create cohesive looks. The service includes in-home consultations to determine appropriate scale and style, ensuring accessories complement existing architecture and furniture while expressing individual taste.
People
Dale H. Campbell
President | ISFD
With 39 years in furniture design, Dale is an award-winning designer and founder of Urban Diversions. He has created 18 industry-leading furniture collections and received top design accolades including the Pinnacle Award. His approach combines European influences with Michigan craftsmanship.
Teresa J. Campbell
Vice President | AKBD
A 35-year veteran of the furniture industry, Teresa specializes in kitchen and bath design. As an accredited kitchen and bath designer, she brings expertise in functional space planning and has cultivated relationships with leading lifestyle publications and manufacturers.
Questions
What interior design services do you offer?
We provide full-service interior design for residential spaces including kitchens, bathrooms, living areas, and complete home renovations with custom cabinetry and furnishings.
Do you serve areas outside Williamsburg?
Yes, we serve all Northern Michigan including Traverse City, Elk Rapids, Charlevoix, and Petoskey with showroom visits and on-site consultations.
What design awards have you won?
We've received the Pinnacle Award, American Design Excellence Award, and been recognized as 'Best of Houzz' for six consecutive years.
Can you help with furniture selection?
Our showroom features curated fine furnishings from top manufacturers, including exclusive collections and limited-edition pieces like the Milo Baughman Cruisin Chair.
How do you handle renovation projects?
We provide comprehensive project management coordinating contractors, timelines, and quality control to ensure seamless execution from design concept to final installation.
What are your showroom hours?
Our Williamsburg showroom is open Monday-Friday 10am-4pm by appointment, with Saturday availability upon request. Please call ahead for confirmation.
