R 2 E Associates

With intense competition, high price pressure and the commoditization of products, companies can no longer compete successfully on the basis of their product offering alone. As a result, companies increasingly add attractive services to their traditional product portfolio. What may sound simple is accompanied by various challenges in practice. It's not just a matter of developing services that offer real added value to the customer.

In fact, there are many more facets to it that should be actively driven. Design creates, shapes and conveys experiences and can therefore play a valuable role in this transformation. For holistic realignment it can be applied for product and service design, the development of a service-oriented company culture and workplace vision, design of the working environment and the brand communication.

At R2E Associates we bridge the gap between service transformation and design, showing concrete cases of how conscious design can successfully drive the process of service transformation.